theDigitalRyan

I speak with many business owners and most all of them are interested in creating a website but often do not fully understand what their website should contain because there are so many bad examples out there.

Every business website needs only the following 3 goals…

• Describe your business
• Sell your business
• Support your business

Anything that does not belong to one of these goals is noise…noise is bad.

Examples of noise…

Flash intro page where corporate buildings float in with the intellectual fashionable business people standing around a computer is noise…noise is bad. Floating people do not describe your business and only prolong the wait for a client to enter your site for the 9th time to check on an order.

Articulate menu system that expands all over and looks way cool is noise…noise is bad. Visit this site and you will know what I’m talking about. www.cuh2a.com

If you upload every picture or thought you have then your site will lack direction from all the added noise. Many of the newer sites are adopting this ‘Web 2.0′ look, where you have large fonts, reduced color schemes, rich icons, and usually have as little as 3 pages. These focused websites are very clear in their goals.

Every single item on your website must support your goals. If it doesn’t, then it is noise…and noise is bad.

Web Design

I would like to start by saying that I am beginning this blog to express my interests and interpretations. Everything in life is meant to be interpreted. My projects and the experience they bring me helps me in my interpretations. I will try to share those interpretations in the hopes of helping you in your quest for answers as well. It is important to reflect once in a while.

I’d like to share this recent experience I had…

A couple weeks ago, I was visiting my cabin with my girlfriend. As we were walking through the woods, I looked around and noticed how calm and remote everything felt. I thought about how this place is totally unaware and disconnected from how the stock market did that day, or the economy, or who will be the next president. It was almost as this place was free of all that noise. The simplicity of this place was just incredible to think about. If the government failed and money was worth nothing, this place would remain unaffected…that’s true freedom. It is no wonder why people say, “Less is more.”

My Thoughts